Consumer Psychology & Behavior

This course explores the psychological principles behind consumer decision-making, helping you understand why people buy, what influences their choices, and how to apply these insights to marketing, sales, and business strategies.

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This course is suitable for :

➤ Marketing professionals who want to understand consumer decision-making.

➤ Business owners and entrepreneurs looking to increase sales.

➤ Sales and customer service professionals aiming to improve customer engagement.

➤ Product managers and brand strategists who want to refine their offerings.

➤Anyone interested in understanding consumer behavior for better business strategies.

Learning Outcomes

- Understand the psychological factors influencing consumer decisions
- Analyze consumer behavior and market trends

- Effectively apply behavioral science to marketing and sales
- Strategies develop customer-centric strategies to boost brand loyalty

- Use persuasive techniques to drive consumer
- EngagementImprove customer experience through

- Psychological insightsIdentify and overcome consumer

- ObjectionsImpleBullet listment data-driven decision-making in consumer behavior

PRICING

Choose Section

Course duration

1 Day (Online)

RM540/Pax

100% HRD Corp Claimable Course
You can chose language CN / English
(This Class is English)
This class can arrange in private class or public class

How to apply & claim HRD Corp for this course?

You can check with your HR to Apply and claim for the training grant online.

Please WhatsApp

+6011-5419 9331

Course duration

1 Day (OFFLINE)

RM1080/Pax

100% HRD Corp Claimable Course
You can chose language CN / English
(This Class is English)
This class can arrange in private class or public class

How to apply & claim HRD Corp for this course?

You can check with your HR to Apply and claim for the training grant online.

Please WhatsApp

+6011-5419 9331

What you will learn during this course

Module 1

Introduction to Consumer Behaviour

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Module 2

Basics of Personality in Psychology

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Module 3

Communication Skills with Consumers

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Module 4

Different types of

consumers

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TimeTable Online

26 Feb 2025 (Wed) (Mandarin)

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19 Mar 2025 (Wed) (Mandarin)

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TimeTable OFFLINE

27 Feb 2025 (Thurs) (English)

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20 Mar 2025 (Thurs) (English)

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How to apply & claim HRD Corp for this course?

You can check with your HR to
Apply and claim
for the training grant online.

Online Class price start from rM350 / Pax
Offline Class Price Start From RM550 / Pax

Please WhatsApp
+6011-5419 9331
for any further questions regarding HRD Corp claim.

Ask Admin How to Apply

MEET THE Certified trainer

Hey, I'm KEN!

Ken has more than 12 years in teaching psychology subjects and counselling and served as a part-time tutor and script marker (psychology subjects) at Wawasan Open University and Intern Correctional Counsellor in Penjara Alor Setar in 2012.

His experience includes individual/group counselling, psychology and counselling workshop/talk (motivation, communication, personality, and sexual education), and art therapy for teens and adults (sand play therapy & colour communication).

He graduated from Master of Social Science (Psychology) in USM, year 2019, with his research titled “Satisfaction & Commitment in Dating Relationship Among College Students in Pulau Pinang”. In year 2012, he graduated from UUM in Bachelor of Counselling (Hons) with mini research – “Keganasan Seksual Dalam Kalangan

Banduan: Satu Kajian Kes” and achieved his license as a counsellor after his graduation.

As a licensed counsellor (Lembaga Kaunselor Malaysia), he continues in developing his career pathway in psychology and counselling through training, workshop, and sharing via online and face to face.

Master of Social Science (Psychology), USM

Bachelor of Counselling (Hons.), UUM

PSMB TTT Certified Trainer

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Consumer Psychology & Behavior

By combining behavioral science with practical applications, you'll learn how to attract, engage, and retain customers effectively. Ideal for marketers, business owners, and professionals looking to enhance their consumer engagement strategies.